Definition: An advanced optimization process designed to improve search traffic and sales for top-priority SKUs through KW research, listing SEO optimization, PPC plan/strategy development, & PPC campaigns.

The “Deluxe” package should only be considered for top products with significant upside, due to the level of time and involved in the following “Deluxe” optimization steps:

1. Extensive keyword research & data gathering 
2. Analyze keyword data to narrow down to “Priority” keyword targets
3. Development of listings PPC advertising plan with recommendations 
4. Present & review the plan with Client to obtain approval 
5. Optimize listings per the approved plan & “Priority” targets 
6. Create & launch PPC campaigns around “Priority” targets 
7. Routinely refresh & distribute Sales/Ad Spend performance results
8.  Review results & optimize campaigns routinely going forward